be better
- be better
better today than yesterday, better tomorrow than today
A phrase of mine that has become somewhat of a motto. I repeat it to myself every single day.
// "mejor hoy que ayer, mejor mañana que hoy" - Me repito a diario que de ese modo debo ser. 
- .// closeups
- .// process
- Credits:
Textures by Bittbox - © Copyright 2010 - LionelFernandezRoca.com
www.lionelfernandezroca.com
Description
better today than yesterday, better tomorrow than today
A phrase of mine that has become somewhat of a motto. I repeat it to myself every single day.
A phrase of mine that has become somewhat of a motto. I repeat it to myself every single day.
Disciplines
Typography, Design, Digital Imaging
Year
2010
Other Projects
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Quoting Time
A random quotes series exploring different typographic and composition styles.
2012
Typography, Design, Art Direction
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Rapsodia: Winter Collection 2012
Website proposal for clothing brand Rapsodia for it's 2012 Winter Collection.
Designed while working at Camboya Digital Media. 2012 Web Design, Typography, Design -
#PROFECIASCAMBOYANAS
Twitter interactive website for Camboya Digital Media's end-of-year action.
Designed while working at Camboya Digital Media. 2012 Illustration, Typography, Web Design -
VANS: Where's my park?
Proposal for a geotagging based website where skateboarders, longboarders and the sort could find and recommend parks and events. For VANS clothing brand.
Photography, art & design by Lionel Fernandez Roca. 2012 Web Design, Typography, Design -
Camboya Mobile
Mobile version for Camboya Digital Media's website.
Designed & development counseling while working at Camboya Digital Media. 2012 Web Design, User Interface Design, Design -
Bienvenidas: Mother's Day
A Facebook action for Editorial Bienvenidas with a Mother's Day motif.
Concept, art, photography & design by Lionel Fernandez Roca.
Designed while working at Camboya Digital Media. 2012 Typography, Design, Art Direction -
26
Small piece done for my 26th birthday.
2011
Typography, Art Direction, Graphic Design
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Picasso Tour 2011
Teaser ad campaign developed entirely for the online reality show CreationLA as part of the first challenge.
Illustration & Design by Kailep.
Design & Art Direction by Lionel Fernandez Roca.
Text & Copy by Victoria Varga. 2011 Illustration, Art Direction, Typography -
Buscadores de Aventuras
Piece for a BTL campaign developed entirely for the online reality show CreationLA as part of the third challenge.
Typography, Design & Art Direction by Lionel Fernandez Roca. 2011 Typography, Design, Art Direction -
AREA 51
Pieces for a digital advertising campaign developed entirely for the online reality show CreationLA as part of the second challenge.
Typography, Design & Art Direction by Lionel Fernandez Roca. 2011 Typography, Design, Art Direction -
FIESTA & MUSICA verano 2011
Flyer advertising parties and concerts taking place during the summer of 2011.
Designed while working at íntegroMKT. 2011 Typography, Graphic Design, Art Direction -
To design by Milton Glaser
"To design is to communicate clearly by whatever means you can control or master"
quote by the great Milton Glaser 2010 Graphic Design, Typography, Design -
Alquimistas Gráficos
Alquimistas Gráficos (Graphic Alchemists).
Mixed media collab between Pablo Zárate & Lionel Fernández Roca. 2010 Typography, Digital Imaging, Graphic Design -
Now with air conditioning...
Now with air conditioning...
A pseudo-retro poster to test out my new branding identity. 2010 Typography, Graphic Design, Branding -
lionelfernandezroca.com - Landing page
A typographic landing page designed for my website.
2010
Typography, Graphic Design, Web Design
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iPhone wallpapers 2010
iPhone wallpapers 2010.
As an iPhone user and designer, pretty much everything I do I later try to take with me as a wallpaper, so I thought I'd share a few of my projects (recent & old) in iPhone wallpaper version. 2010 Graphic Design, Digital Imaging, Art Direction -
Taste of echoes
Taste of echoes :: A self-promotion personal project series that finds it's concept behind a selection of music.
2010
Art Direction, Graphic Design, Typography
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CLAVES PARA...
Para Universidad de Palermo - Graduate School of Business - Programas Ejecutivos. Proyecto para la difusión de un seminario dictado por Esther Feldman y Juan García Aramburu.
2010
Art Direction, Digital Imaging, Graphic Design
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BUY CREATIVELY campaign
El proyecto de rediseño de Walmart requirió desarrollar una campaña publicitaria para ser aplicada en diarios, revistas y carapantallas municipales.
2010
Advertising, Branding, Graphic Design
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ego
Retoque digital bajo el concepto de Caos, representado por mi figura formada sólamente por capas de tipografía.
2009
Digital Imaging, Typography, Digital Art
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CREATE wallpapers
Wallpaper diseñado integramente en 3D via Cinema4D.
2009
Digital Art, Typography, Digital Imaging
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WALMART redesign
Este proyecto requirió un completo rediseño de la identidad visual de la cadena de supermercados Walmart. El rediseño de Walmart también requirió el que se rediseñaran 2 de sus submarcas.
2010
Branding, Graphic Design, Digital Imaging
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Executive Education
Identidad de los Programas Ejecutivos de la Graduate School of Business de la Universidad de Palermo. Se diseño una identidad pictogramática para cada uno de los Programas Ejecutivos. Los pictogramas son diseños originales.
2010
Branding, Graphic Design, Design
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Revista imagen (wip - on hold)
Revista sobre diseño, fotografía, arte y disciplinas afines.
Se desarrolló un número de la revista, así como la marca y 2 tapas alternativas. 2008 Editorial Design, Branding, Graphic Design -
Editorial Design '08
2008
Editorial Design, Typography, Graphic Design
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Ki Matsuri + Síntesis, Arte y Diseño
Panel conceptual vinculando los antecedentes pictóricos de japón conocidos como Chojugiga y Ukiyo-e, con el manga y anime populares en la actualidad. El trabajo también consistió en 2 afiches anunciando una edición de la convención de manga, anime y rol Ki-Matsuri. El panel fue premiado con el 3er Puesto en el concurso homónimo.
2008
Graphic Design
